Newsom Attacks Youth Shooting Program and Next Generation

LEGAL ALERT

$25,000 Fines Possible

ASSEMBLY BILL 2571 SIGNED INTO LAW
TOOK EFFECT IMMEDIATELY- July 1, 2022.

This Bill prohibits all advertising & marketing communication that is attractive to minors (under 18 years of age). If you or your entity:

• Use caricatures or cartoons in communications for products or services;

• Offers brand name merchandise for minors, including, but not limited to, hats, t-shirts, or other clothing, or toys, games, or stuffed animals, that promotes a firearm industry member or firearm-related product;

• Offers firearm-related products in sizes, colors, or designs that are specifically designed to be used by, or appeal to, minors;

• Is part of a marketing or advertising campaign designed with the intent to appeal to minors;

• Uses images or depictions of minors in advertising and marketing materials to depict the use of firearm-related products;

Is placed in a publication created for the purpose of reaching an audience that is predominately composed of minors and not intended for a more general audience composed of adults.

Please note that the definition of who is a part of the “firearm industry” in the language of this law is extraordinarily broad and affects most ranges, retailers, youth shooting programs, and associations:
“Firearm industry member” means any of the following:
(A) A person, firm, corporation, company, partnership, society, joint stock company, or any other entity or association engaged in the manufacture, distribution, importation, marketing, wholesale, or retail sale of firearm-related products.